AdSense Analytics

Now that a bit of ad revenue is flowing into the site, I think it’s time we take a look at Google AdSense Analytics.

AdSense Analytics

After two days of having AdSense up, the site’s made $18.57. Once you make your first $10 (or equivalent if you’re not in the US) Google will mail you a pin so you can verify your address. This is apparently a requirement for payment so it’s kind of a must. What strikes me as strange is that it also says it will take 2-4 weeks to get here. I’m thinking it’s because they don’t know where the letters are going and are playing it safe.

AdSense Analytics

Now that I have a second day’s worth of data, I can start trying to understand what it all means. Most of the charts I’m seeing don’t mean much to me because there’s no change but the most active section is the performance section.


AdSense Analytics

For now, I can assume that all of these tiny charts represent only two days’ worth of data.

Page views

Just the number of times the page is loaded by a visitor.

Page RMP

Had to look this one up.

Page revenue per thousand impressions (RPM) is calculated by dividing your estimated earnings by the number of page views you received, then multiplying by 1000. Page RPM = (Estimated earnings / Number of page views) * 1000.

Google Support

This is an estimate of how much you’ll make per 1000 visitors. For me it says I’ll make about $141 per thousand visitors. It’s just an estimate so I’ll have to see if it’ll give me actuals at some point after I’m outside of the current period of performance.


The number of times a site’s URL shows up in search results.


This represents actual clicks on ads. I’m thinking that most of these are possibly accidents (people accidentally clicking when they intend to scroll on their phone).


Cost per click, this is how much money is being made when an ad is clicked.

Page CTR

Had to look this one up too.

Page CTR. The page clickthrough rate (CTR) is the number of ad clicks divided by the number of page views. Page CTR = Clicks / Page views. For example, if you received 2 clicks for 250 page views, your page CTR would be .8%.

Google Support

This actually seems pretty high to me; this essentially means that one in five views is producing a click. Page CTR is partially what leads me to think that some of these are probably accidents. But hey, maybe AdSense is just really good at getting ads that people want to see in front of them.

Google AdSense determines which ads go to which people so the Ads that I see on the page are different than the ads that my wife sees when she tries to read a post.

Platforms AdSense Analytics

The last chart I have to show you is the platforms chart. So far my favorite in terms of AdSense Analytics.

AdSense Analytics

So far this is the only chart that gives me any indication where I should be focusing on improvement. Since over 75% of the ad revenue comes from high-end mobile devices (which I interpret as smart phones), I’d better make sure that the site looks good on phones. This is a surprise to me but I’m willing to adapt based on what the information is telling me.

I suspect that some of this mobile device traffic is finding its way to the site from twitter so I’m going to try to spend a bit more time on twitter marketing.

Categories: Advertising, Investigation, Passive Income, The Quest

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