Traffic, SEO and Google’s Web Tools

I think I’ve been cut off from WordPress’s blog feed. My suspicion is that people were finding my posts because of the WordPress reader and I think that’s stopped now. This is fairly disheartening and I’m certainly considering moving to another host. After about two weeks of using WordPress I the interface oppressive, the options restrictive and now that I’ve learned that they really just put you on your own once you get plugins. Obviously, I’m going to have to look into hosting outside WordPress.

That being said and now that I’m registered with Google, I need to find some way to reach the others out there who may benefit from what I’m writing.

First, if you enjoy this blog and what I’m writing, please share with your friends. Also, if you’re receiving posts in your email. Please also take a minute and visit pi-quest.com to take a look around and let me know you’re still out there. Pretty much just running on word of mouth at the moment.

New to SEO

Alright. SEO, otherwise known as Search Engine Optimization. This is what we’re getting into today. In theory, this is how we get noticed on the internet. Now that I seem to be on my own this is a pressing matter (although part of me thinks that I could just start another blog on WordPress which pretty much just reblogs to get back into the feed.

The Setup

Since I’m still using WordPress for the time being. I’ve installed the Yoast plugin which is supposed to handle SEO. I installed the plugin and ran the wizard; I can’t tell exactly but I think it did its thing.

Now, at some point you’ll need to verify your site. If you’re using WordPress, there’s a section in the Settings of your WordPress site for adding verification by search engines. I had no idea what this was for but this is so Google and others can verify that you’re the site owner for things like Google Console.

When you go to Google Console to register your site it’ll give you a meta tag that needs to go into the header of your home page. I struggled with this for a while and eventually used a plugin to add the meta directly to site. If you’re using WordPress just go to your settings and then traffic.

Google will also want your sitemap XML so it can map the contents of your site. It’ll use what’s in your site to help people who are looking for information you may have.

Once you’re all set up there’ll be some videos on helping you drive traffic to your site and what not to do (video). If you’re using syndicated materials Google won’t pick you up; just original content.

Google Analytics

Now I’ve found my way into Google Analytics. You’ll need to set up a new user and add your website (property). If you’ve added your site correctly, here’s where you’ll get another chunk of code (javascript this time) to add to your page headers.

SEO and the Header/Footer Injection plugins in WordPress

My first post since installing the SEO and Header Injection plugins was a bit surprising.

HTML Header/Footer Injections

In my post writing section, down at the bottom, I now have a couple buttons just incase I specifically want to disable the header/footer code I’ve injected. I specifically don’t want to do that because one chunk of code is for AdSense and the other is for Google Analytics so those’ll just stay there untouched for now.

SEO in WordPress

This was actually the biggest change to the post user interface.

SEO Interface
Yeost SEO Plugin Post Interface

I now see the snippet Preview (what someone would see if they did a google search and I can even edit the snippet.

Readability analysis, I actually found this to be pretty useful. It’ll give you a score and some areas for improvement. I liked the suggestions even though it was critical of my use of connecting words.

Focus keyphrase, this seems to have something to do with how your keywords match what people are searching for, right? Maybe. I’m still trying to figure it out.

The fact that I now have these options and can see what someone might see if they were searching for my content gives me hope.

How does SEO work if you don’t have a plugin for it? More on this subject in the future.



Categories: Advertising, increasing traffic

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